The concept behind the video – Mmmm yes, ambitious!

First of all, thank you to everyone who listened to my new single ‘Take A Breath’ and watched my Music Video. I’ve received so many wonderful and supportive  comments and it’s hard to explain how much those mean to me.  I’ve never found it easy putting myself ‘out there’ – grit my teeth every time before I click the ‘send’ or ‘share’ button – so your support and encouragement is so, so appreciated – thank you again!

Today though, I thought you might find it interesting to read about the concept behind the video and how the video was put together.

Some of you may remember that a few months ago I had an “Album” listening party in my facebook group “Laini’s Beach Shack (which is open to all my newsletter subscribers) so that the members could help me choose the first single release.

Once ‘Take A Breath’ had been chosen, myself and Mike Raine began wracking our brains for a Music Video idea to accompany it.

Mike said that he’d always fancied having a go at an animated movie and suggested me singing in front of a hand-drawn and static background, interacting with moving, animated things going on in the foreground – this is a screen shot from a short movie clip he sent me as an example, with the shark moving across the scene).

I thought it was a great idea but realised that we somehow had to make the foreground scenes interesting and different between the verses, chorus’s and instrumental section so that it told a story.  And so I started brainstorming – adding little ideas and scenes to the story in my head as I went out for my daily walks – such a great time to have creative headspace!

Finally I had a concept to send Mike to see what he thought – I knew it was probably far more complex than he was imagining, but I just knew that, being the sort of person that he is, he would be up for the challenge!

After reading through the complex his reply to me was “Ambitious!!!………….let’s see if we can make this work!” Oh yay – I love working with Mike!!

Here is the concept I sent him:


Yes, it was complex!  Mike slowly put the background images and animations together, whilst I concentrated on shooting my green screen footage and animating the falling scene. Here is one of the stills from the green screen footage used to create the falling animation.


It took us several weeks and, whilst we did vary slightly from the concept, you’ll see if you take a look at the video again (below) we were pretty close!

Take A Breath Music Video

I really hope you’ve found this interesting.  If you’ve any questions or if there’s anything else you’d like to know about it, please just e-mail me – I love answering any questions you’ve got.

For those of you who would like to stream the track on Spotify and/or add it to you playlists, here is the link:

“Take A Breath” on Spotify

Please do share the track and/or Music Video with any of your friends or family who you think would enjoy it – it would be a huge support to me!

In my next post I’ll share with you the wonderful full album artwork that has been created for me by Tammy Stewart, one of my facebook groupBeach Shack members.  And don’t forget, if you’d like to join my facebook group then you just need to sign up for my newsletters here and I’ll send you a joining link

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Until next time, take care,

Laini xx